A structured sales course · $49 one payment

FREE SALES CONTENT
IS EVERYWHERE.
A SYSTEM ISN'T.

There is more free sales education online than you could watch in a lifetime. Sell Theory turns it into one organised system — so you always know what to learn, what to watch, what to practise, and exactly what to say on your next call.

Get the course — $49 See the 12 lessons →

One payment. Lifetime access. No subscription.

Payments open shortly — join the launch list for first access and a launch discount.

WHAT ACTUALLY CHANGES

You're not buying twelve lessons. You're buying the difference between these two columns.

BEFORE SELL THEORY

✕You open YouTube and watch whatever the algorithm serves you.
✕You freeze when someone says “it’s too expensive.”
✕You wing the first 20 seconds of every call and hope it lands.
✕Discovery is you talking, then pitching.
✕You “know” a lot about sales and can’t run a call start to finish.
✕Great advice on Tuesday, forgotten by Friday.

AFTER SELL THEORY

✔You open lesson 4 because lesson 3 is done and you passed the quiz.
✔You have a written response to price, timing and “let me think” — and you’ve rehearsed all three.
✔You run the same opener every time, because you wrote it and drilled it.
✔You ask 6–8 questions and the prospect talks themselves into it.
✔You can run the whole thing — open, discover, handle, close, follow up.
✔A ten-minute rep every day and a 30-day tracker that proves you did it.

“WHY PAY $49 WHEN
IT’S FREE ON YOUTUBE?”

Fair question. YouTube gives you information. Sell Theory gives you the organised path to learn it, practise it and apply it. The advice was always free — what costs you is the sorting: which video, in which order, who to believe when they disagree, and what to actually do on Monday morning.

Learning from YouTube alone

Sell Theory

Thousands of clips, no order

12 lessons in the order a deal actually happens

You guess what to learn next

The next chapter unlocks when you've proven the last one

Great advice you forget by Friday

A drill per lesson, then a 30-day tracker

Six educators contradicting each other

One system that says when each approach applies

You finish with notes

You finish with a written playbook you actually use

Hours of searching and sorting

The searching and sorting is already done

EVERY LESSON RUNS THE SAME LOOP

This is what makes it a system instead of a playlist. Twelve times through, and the habit is built.

Learn

A short written lesson: the one idea, why it works, and the exact words to use.

Watch

One hand-picked topic from the educator who teaches it best — with what to listen for.

Practice

One drill you can run today in under ten minutes. Out loud, not in your head.

Test

A ten-question scenario quiz. Score 8/10 to unlock the next chapter.

Apply

Write the result into your Sales Playbook — your own scripts, in your own words.

THE PATH, IN ORDER

Six modules that follow a real deal from the first rep to the signed close. Each chapter unlocks when you pass the last one.

1. Foundation→2. Offers→3. Prospecting→4. Discovery→5. Objections→6. Closing

Module 1 — Foundation

Before tactics: the reps, tone and time habits that make everything after this work.

You build: Your daily rep routine and protected selling block.

Module 2 — Offers

Build and price something people feel stupid saying no to.

You build: Your offer, written in one sentence.

4The Grand Slam OfferAlex HormoziBy the end of this lesson you can rewrite your offer using the value equation and name the one lever you improved.

Module 3 — Prospecting

Fill the funnel with calls, DMs and emails that actually get replies.

You build: Your prospecting script and first 20 seconds.

Module 4 — Discovery

Ask the questions that make the prospect sell themselves.

You build: Your discovery question list.

Module 5 — Objections

Price, timing, 'let me think about it' — handled calmly.

You build: Your written answer to every common objection.

Module 6 — Closing

Ask for the money, then run the follow-up that prints deals.

You build: Your closing framework and follow-up sequence.

YOU FINISH HOLDING
YOUR OWN SALES PLAYBOOK.

This is the difference between a course you watched and a course you used. As you work through the modules you fill in a single living document — in your words, about your product. Print it and keep it next to the phone.

Your offer

What you sell, who it's for, and the outcome in one sentence.

Your prospecting script

The opener and first 20 seconds for calls, DMs and email.

Your discovery questions

Six to eight questions that make the prospect do the selling.

Your objection responses

Written answers to price, timing, 'send me info' and 'let me think'.

Your closing framework

How you ask, what you say after, and your five different closes.

Your follow-up process

What you send, when, and how many times before you stop.

Your daily targets

The number of reps, dials and asks you commit to every day.

WHAT $49 GETS YOU

Everything below is included — and every piece of it exists to do one job in that transformation. No tiers, no upsells, no subscription.

The curriculum

Removes the question “what should I learn next?” so you never stall.

The scripts

Gives you words to say under pressure instead of improvising badly.

The drills

Turns knowing into doing — ten minutes out loud, not in your head.

The scenario quizzes

Proves you can apply it before you’re allowed to move on.

The Sales Playbook

Converts the whole course into your own document, in your own words.

The 30-day tracker

Makes the habit survive past the week you were motivated.

12 lessons across 6 modules

Foundation → Offers → Prospecting → Discovery → Objections → Closing, in the order a real deal happens.

24+ word-for-word scripts

Openers, discovery questions, objection responses and closes you can paste into your next call or DM.

12 daily drills

One ten-minute rep per lesson, plus the specific mistake to avoid while doing it.

120 scenario quiz questions

Situations, not trivia. 8/10 unlocks the next chapter, so you can't skim your way through.

The Sales Playbook

A fill-in-as-you-go document. You finish the course holding your own offer, scripts and daily targets.

Printable toolkit + 30-day tracker

Script cards, a one-page objection sheet and a 30-day drill tracker to keep next to the phone.

A curated video path

Which educator to watch for which skill, and what to actually listen for — instead of an endless feed.

Lifetime access and updates

One payment. New lessons and scripts are added over time at no extra cost.

WHAT YOU'LL ACTUALLY BE ABLE TO DO

✔Handle any objection — price, timing, 'let me think about it' — without freezing
✔Close more calls without sounding pushy or salesy
✔Open cold calls and DMs that people actually reply to
✔Run a discovery call where the prospect sells themselves
✔Build a daily rep habit that compounds for the rest of your career

WHERE THE TEACHING COMES FROM

Sell Theory is an independent study guide. Each lesson points you to the public YouTube teaching of the educator who explains that skill best, tells you what to listen for, and then turns it into a drill. We are not affiliated with, endorsed by, or produced with any of them.

Andy ElliottReps & tonality▶ Channel Alex HormoziOffers & leads▶ Channel Dan MartellTime & discovery▶ Channel Jeremy MinerNEPQ questions▶ Channel Grant CardoneFollow-up & closing▶ Channel Chris VossNegotiation▶ Channel

THIS IS FOR YOU IF

✔New reps who've been handed a phone and no script
✔Founders and freelancers who have to sell their own work
✔Anyone who's watched hours of sales YouTube and still can't run a call start to finish

IT'S NOT FOR

✕Sales managers looking for team enablement software
✕Anyone wanting passive entertainment instead of daily reps

Sell Theory — 12 sales lessons with scripts, drills, quizzes and a sales playbook

SELL THEORY — FULL COURSE

$49